If you have an interest in business or you’re an aspiring mogul, there’s a good chance that you’ve come across some pretty daunting statistics. It’s well-documented that up to 90 percent of new businesses fail. If you’ve managed to beat the odds and your startup is still firmly afloat, you may be thinking about the next step. If you’re keen to expand and you have grand designs, you may be aiming to bring in new clients, boost sales and step up your marketing campaign. Hopefully, this guide will come in handy.
Strengthening customer relationships
Without customers, you won’t make sales, and your chances of staying in the black will decrease by the second. In business, there are few things that are more important than having strong relationships with your clients. If you want to drive sales, it pays to keep existing customers on side, as well as trying to bring in new business. Retention is essential, and you should go out of your way to ensure that customers keep coming to you. Incentives are a brilliant way to entice new clients, but don’t forget about the old faithful. Offer loyalty rewards and encourage your existing customers to spread the word. You can do this by offering discount schemes, such as refer a friend and urging clients to leave reviews and testimonials. Many of us read reviews and check portfolios before we make decisions about booking hotels, buying clothes or outsourcing IT support, digital marketing or content writing these days, so having positive feedback is incredibly beneficial. Keep in touch with your customers, and take their suggestions and ideas on board. You can often improve your business by responding to what your consumers want. If you sent out a questionnaire, you may find out that you could benefit from extending opening hours or offering online sales, for example.
Image source: https://pixabay.com/en/photos/customer%20service/
Making a splash online
According to the International Telecommunication Agency, more than 3 billion people use the Internet. If you don’t have an online marketing strategy for your small business, you could be missing out on the opportunity to target millions of new customers. If you don’t have any experience of online marketing, it’s wise to seek professional advice from a digital agency, as this is an area where you can really drive sales. The first step, if you plan to sell or accept orders online, is to set up a website. Your website is essentially a virtual shop window, which enables consumers to find out more about what you do and take a look at what you sell. It’s worth getting help with web design and construction if you don’t have experience in this field, as the look of a website can make all the difference. First impressions are everything, and if your site looks basic, boring or dated, you’re going to find it hard to keep your customers interested.
Once you’ve designed a website and it’s up and running, it’s time to start diverting as many people to that site as possible. The more traffic you generate, the higher the chances of getting sales. There are lots of different ways you can encourage more people to visit your website, and SEO is one of the most effective methods. Search engine optimization is a technique that businesses use to climb the search rankings. When you type some phrases or words into Google or Yahoo, which links do you tend to click on? Do you go for the top one or do you scroll through pages and pages of results? More than 75 percent of people don’t even get to the bottom of page 1, so the higher you can get, the better. To move up the rankings, you need to make your pages appealing to both customers and search engines. Optimize your content to include keywords, popular search terms, and backlinks. If you’re not a talented writer or you don’t have experience of writing for SEO purposes, it’s worth hiring freelancers or working with a professional agency. If you get your SEO campaign right, you should find that your sales increase significantly.
Image sourced from https://pixabay.com/en/seo-google-search-engine-1018442/
Social media is also a powerful platform for modern businesses. Using sites like Facebook and Instagram, you can showcase your products, encourage people to visit your website and get people talking about your business. It’s essential to do some research before you start planning your campaign, as this will help you select the right platforms. Some sites are much more popular with certain demographics than others, so it’s wise to bear your target market in mind. Once you’ve chosen where to focus your time and effort, you can turn your attention to creating posts that will put you on the map. Run competitions to encourage friends and followers to share your posts, increase your fan base and harness the power of visual clips and images. If you’re selling clothing or jewelry or you run a restaurant or bar, think about how much more effective pictures of outfits, accessories, meals, and cocktails will be than paragraphs of text.
Image credit https://www.flickr.com/photos/frauhoelle/8464661409
Your pricing strategy is instrumental when it comes to attracting clients and encouraging them to take the next step. You need to be able to compete with rival firms, but it’s also good to know how to turn heads. It’s a good idea to run promotions close to payday, for example, and to offer access to discounts and flash sales to those who subscribe to your mailing list or your Facebook feed. You may be dropping prices for one day only, but consumers love to feel like they’re saving money, so you should find that your sales spike and you end up making a lot more money.
Image via https://pixabay.com/en/on-sale-icon-tag-web-internet-1154553/
If you’ve managed to navigate the stormy waters and keep your startup afloat, the next step is to try and expand and increase your profits. If you’re keen to maximize sales, it’s time to consider how you’re going to extend your reach, beat the competition and get your name out there. Focus on customer service, tap into the online market and offer incentives that will ensure your customers don’t abandon their cart at the last minute.