I grew up with Elextrolux products on our kitchen – from mixers to refrigerators. I can still remember my grandmother and how she dutifully cleans and maintains her Electrolux vacuum cleaner which was huge and noisy! Our house was built in the Spanish era so it didn’t need any vacuum cleaners but for the love of Electrolux and since all of her friends bought one for their houses – my nanay has to get one, too! She has everything the Mr. Electrolux has to offer, and yes, I can still remember their famous jingle “I’m gonna knock on your door, ring on your bell, tap on your windows too!”

Now Electrolux is back sans the jingle and advertising strategies like any insurance advertising. The company welcomes summer and two new additions to its cooling line as it hosted its first ever Midsummer Festival at the Edsa Shangrila Hotel.

The new Electrolux refrigerator offers market freshness for food even in the heat of the summer, perfect for us Filipinos who love great meals.

Small Refrigerator Twilight Silver

Product Features:

  • Active Deo Fresh system that absorbs stray odors
  • Multi-air Flow Cooling System that maintains a constant temperature inside the refrigerator, and
  • Humidity control that helps keep vegetables from wilting
On the other hand, the new split-type air conditioner from Electolux goes beyond cooling by addressing the need for purer, cleaner air in an increasingly polluted, urban environment.
Product Features:
  • Bio HEPA filter that removes over 95% of bacteria and 99% of dust particles
  • Active Plasma Filtration system which reduces the incidence of allergies, asthma and common colds by guarding 99% of airborne allergens, 95% of harmful bacteria and 85% of viruses, and
  • Vitamin C technology which helps soften skin, reduce stress, inhibit bacteria and combat free radicals which cause cell damage.

These products will surely keep us refreshed in so many ways. Pure and cool air and fresh food from these new products will go along way to make this summer more comfortable and enjoyable.

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