If you’re starting an online store of your own, there are some things that you absolutely cannot afford not to spend money on. I know that startup budgets are often tight, but without a few key things, there is little hope that your business will ever get off the ground.
Here are the most important things you need when starting out in eCommerce:
Whether you are developing your own products or buying them wholesale, there is nothing more important than investing in high-quality products that will be attractive to buyers. Sure, you will want to get the best possible price for the things you plan to sell, but don’t value price over all else, or you could find yourself struggling to sell anything at all.
A Quality System
When you’re starting out, there is no need to invest in custom solutions, but you should take the time to find a good system which can get, and keep, you up and running come what may. If you’re looking for a system that is as affordable as it is professional, starting out on Shopify might be the ideal answer.
A Decent Web Host
If you want your customers to be able to access your online store at any time of the day or night, you need to spend a little more on a good web host, which will not throttle you at peak times and which is much less likely to go down than some of the more budget options.
Good E-commerce Payment Processing Solutions
Obviously, if you want people to be able to buy goods or you, not only do you need to offer them simple options for doing so, but you also need to give them the confidence to do so by putting safe, secure e-commerce payment processing in place. If you’re using a platform like Shopify, this will be included in your package, but if not, you will need to find a reputable company who can provide you with everything you need to make payments.
If you are selling products that are available in other places, the only way that you can make your store stand out from the rest and increase the chances that customers will buy from you, rather than the competition, is by paying a professional photographer to take unique pictures of your products. Using stock photos just will not cut it.
Unique Product Descriptions
Spending a little cash on a good copywriter to create unique and compelling product descriptions is another fantastic way to make your store stand out from the rest and increase your sales.
Search Engine Optimization
Search Engine Optimization is so very important when you’re doing business online. It is what will get you noticed on Google, or see your website sink without a trace. Spending a little cash to have a professional SEO expert to tweak your content and your web design so that it is more appealing to search engines is almost certain to pay off in the long term.