When I was younger, despite my grandmother’s freaking way of “pagkukuto” (which I find relaxing — weird), I’d still get head lice from time to time. I believe most of us, if not everyone, have dealt with pediculosis* back in the days. Back in the 80’s and 90’s, there was no lice shampoo yet. If there was, probably it hasn’t reach our place in Leyte yet.
We’ve dealt with this blood suckers since the start of time, but still, there are myths that just wouldn’t die. Here they are…and the facts contradicting these? See bottom part of the post.
Kids are luckier nowadays as they have so many options to treat this social concern. The most affordable one? LICEALIZ! What I love about this product and the company behind it (Lamoiyan Corporation) is that they have taken social responsibility to heart. They are concerned about communities and what each one is facing — say head lice infestation in most public schools!
Licealiz launches Kilusang Kontra Kuto for Head Lice Awareness Month
With September being Head Lice Prevention Month, Lamoiyan Corporation has created a health education campaign designed to help communities all over the country address the problem of kuto (lice).
Led by Lamoiyan Corporation’s Licealiz head lice treatment shampoo, in partnership with the Mother and Child Nurses Association of the Philippines (MCNAP) and supported by the UP Manila College of Public Health, the Kilusang Kontra Kuto was formed as an educational movement seeking to spread awareness about lice infestation issues and prevent and treat head lice.
“A study by the DepEd in 2009 estimated that 8 million public school students aged 7 to 12 years old* were infested with head lice,” stated Dr. Arlene Bertuso, an entomologist and professor from the UP Manila College of Public Health.
Dr. Bertuso also shared that head lice can live for up to 30 days in a human head and that female lice can lay up to 100 eggs in their lifetime.
This cycle produces more and more lice that can cause severe itchiness and infection of the scalp. But itchiness could be the least of these children’s worries. The social stigma associated with having kuto can leave lasting psychological damage, as it has been found that kuto-infested children were subject to bullying and teasing, leading them to miss school for days at a time.
However, since kuto can be easily transmitted through direct contact with an infested person or object, the solution is not just to treat the heads affected but through a joint effort by homes, schools, and communities.
“Nurses all over the Philippines, especially those assigned in schools, commonly encounter children with kuto,” shared Balbina Borneo, President of the MCNAP. “Because this problem easily affects a huge number of people, I can say that kuto really is a social concern that needs to be addressed by the whole community.”
To help prevent the spread of head lice, experts like Dr. Bertuso recommend that parents regularly inspect their children’s hair, as well as the hair of everyone in the household.
“Communities can start a regular program wherein school nurses or barangay health workers can diagnose people with head lice and advise them on proper head lice treatment and prevention. Head lice might not be deadly, but the social stigma associated with having them makes kuto infestation a public health problem worthy of concern,” Dr. Bertuso said.
Meanwhile, MCNAP President Balbina Borneo advised, “We have to take action in keeping our households kuto free through simple activities like avoiding sharing of combs, towels and other materials that touch the hair, as lice spreads through physical contact with infested objects. We should regularly replace our beddings and pillowcases to avoid the transfer of lice.”
Celebrity mom Love Añover also shared her experience dealing with head lice and another effective solution she discovered to fight it – Licealiz head lice treatment shampoo.
“We were very careful with my daughter’s hygiene and surroundings, so I couldn’t believe it when she started scratching her head. Sure enough, we found head lice! We didn’t think it was possible for my daughter to get head lice given how young she was at the time, but eventually we found out that she got them from our household help. When I was a child, we only used suyod, which was quite inefficient in getting all the lice out. For my daughter, we wanted to try something clinically tested and proven in removing lice. We tried Licealiz head lice treatment shampoo and after two weeks of use, my child was lice-free!” she shared
This September, Licealiz will continue arranging shampooing programs and activities for public school students all over the country and will also be posting educational materials on head lice and how to fight them in its Facebook page.
This Head Lice Prevention Month, Licealiz invites everyone to join the Kilusang Kontra Kuto in changing the public’s perception about kuto infestation and spreading correct information regarding head lice prevention and treatment.
For more information on lice prevention, visit Licealiz’s Facebook page at www.facebook.com/licealiz.
Truth About Lice
- Lice cannot jump or fly. Instead, they crawl. They spread through direct head-to-head contact.
- Hygiene has nothing to do with lice or the cleanliness of your house. Simple hair washing will not get rid of lice as it clings to hair follicles.
- Lice thrive in hair, long or short, dirty or clean, period. They feed on the blood, not the hair.
- Your pets cannot transmit head lice, and they cannot get it from you either.
- No, lice do not spread diseases. But it can start itching and infection in the scalp.
- You can thoroughly exterminate lice if you use head lice treatment shampoo like Licealiz — suyod or pagkukuto will not end this problem.
How to Use Licealiz Properly for Optimum Effect