Whether you are new to the business game or are an old hat, it’s no secret that a good and well-designed website is one of the most important factors in this day and age. Whether you are a blogger, a consultant, in sales or work in catering, the foundations of building a successful website are the same for all sectors. Here, you’ll learn just four simple factors you will need to think about when creating your own.
Work out the role of your website
As a business owner, you will know all about marketing strategies. Every business needs one, and your website is just one part of the bigger online marketing picture, from social media to PPC. Your website could perform any number of roles in your strategy and could aim to create conversions from those who see your site to becoming customers – you can undertake some CRO testing to work out what works best for this, be a standalone campaign all by itself, or even be a useful content hub in your selected business niche. The decision is completely up to you, but having a clear aim will make the whole process much easier for you!
Create engaging content
If you haven’t heard that content is king over the past few years, you must have been hiding under a rock! It’s all about creating great content that your users will love, share and engage with. By putting this content on your site, you will be encouraging users to visit your website and share what you have produced! Remember that content can be anything, from articles, beautiful images, interactive competitions, videos or infographics. The content world is your oyster!
Get stuck into SEO
SEO can be the devil if you don’t know what you’re doing, and learning all that you need to know can take a lot of time. If you don’t want to spend your evenings learning the ins and outs of metadata and link building, there are hundreds of SEO and digital marketing agencies out there who can offer their services at affordable rates. Without a good SEO strategy, you may find it hard to appear on the first few pages of search engines, and therefore not be in front of new customers.
Social, social social
It would be a very silly mistake to ignore social media when it comes to your website and marketing. Be sure to make sure you understand just how each platform works, and only invest time in the ones where your target audience are active and present. Travel companies may find that Pinterest and Instagram are their best assets, others may find the wealth in Twitter or LinkedIn, and of course, everyone is on Facebook! Be sure to share all of your website’s content on the platforms that you use and that any images are bright and beautiful, which will encourage shares! Remember that social media can be an outlet for customer service and queries, so make sure to check your page’s inboxes for messages regularly.